Privacy Policy

1. Information Collection and Use

We collect various types of information for various purposes to provide and improve our App and services to you. The primary purpose of our App is to provide a business assessment tool. Therefore, the data collected is primarily related to business performance and user interaction with the assessment.

Types of Data Collected

Personal Data

While using our App, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). This may include, but is not limited to:

• Contact Information: Such as your name, email address, and phone number (e.g., WhatsApp contact for support).

Business Assessment Data

We collect data related to your business performance as part of the assessment process. This includes, but is not limited to:

• Financial Metrics: Revenue Model, Cashflow Control, Capital Readiness.
• Operational Metrics: SOPs (Systems), Compliance, Value Chain.
• Governance Metrics: Culture, Decision Making, Public Relations.
• Strategic Metrics: SWOT/Edges, PESTLE (Local), Future Proofing.
• Assessment Scores: The scores and results generated from your use of the business assessment tool.

Usage Data

We may also collect information about how the App is accessed and used ("Usage Data"). This Usage Data may include information such as your device's Internet Protocol address (e.g. IP address), device type, operating system, unique device identifiers, and other diagnostic data.

2. How We Use Your Data

Innovation Matrix Solutions uses the collected data for various purposes:

• To provide and maintain the App.
• To provide you with the business assessment results and insights.
• To notify you about changes to our App or services.
• To allow you to participate in interactive features of our App when you choose to do so.
• To provide customer support.
• To gather analysis or valuable information so that we can improve our App.
• To monitor the usage of our App.
• To detect, prevent and address technical issues.
• To communicate with you, including responding to your inquiries and providing updates.

3. Disclosure of Your Data

We may disclose your Personal Data and Business Assessment Data in the following situations:

With Service Providers

We may employ third-party companies and individuals to facilitate our App ("Service Providers"), to provide the App on our behalf, to perform App-related services or to assist us in analyzing how our App is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. We ensure that any third-party code used in our App complies with Google Play Developer Program policies.

For Legal Requirements

Innovation Matrix Solutions may disclose your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation.
• Protect and defend the rights or property of Innovation Matrix Solutions.
• Prevent or investigate possible wrongdoing in connection with the App.
• Protect the personal safety of users of the App or the public.
• Protect against legal liability.

Business Transfers

If Innovation Matrix Solutions is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

We do not sell your personal and sensitive user data.

4. Data Security

The security of your data is important to us. We strive to use commercially acceptable means to protect your Personal Data and Business Assessment Data. All personal and sensitive user data is handled securely, including transmitting it using modern cryptography (e.g., over HTTPS). However, no method of transmission over the Internet, or method of electronic storage is 100% secure and we cannot guarantee its absolute security.

5. Data Retention and Deletion

We retain your Personal Data and Business Assessment Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

If you wish to have your data deleted, please contact us using the information provided in the "Contact Us" section below. We will respond to your request in accordance with applicable law.

6. Your Data Protection Rights

Depending on your location, you may have the following data protection rights:

• The right to access the personal data we hold about you.
• The right to rectification of inaccurate or incomplete data.
• The right to erasure of your personal data under certain conditions.
• The right to restrict processing of your personal data under certain conditions.
• The right to data portability to another organization or directly to you, under certain conditions.
• The right to object to processing of your personal data under certain conditions.

To exercise any of these rights, please contact us.

7. Third-Party Services

Our App may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

8. Prominent Disclosure & Consent

In cases where our App's access, collection, use, or sharing of personal and sensitive user data may not be within the reasonable expectation of the user, we will provide an in-app disclosure. This disclosure will be:

• Within the App itself, not only in the app description or on a website.
• Displayed in the normal usage of the App and not require the user to navigate into a menu or settings.
• Describe the data being accessed or collected.
• Explain how the data will be used and/or shared.
• Require affirmative user action (e.g., tap to accept, tick a check-box) for consent.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: businesscoach002@gmail.com
• By phone (WhatsApp): +27 81 308 7278

Innovation Matrix Solutions
Cape Town, South Africa